The Sydney Store is actually the second-largest Apple Store in the world (after London's Regent St outlet). The new building, housed at 367 George St, is fronted with a massive glass facade that takes up the entire street frontage. According to Apple's head of retail, Ron Johnson, this 700 square-metre glass atrium is composed of the largest sheets of laminated glass ever created. Simply put, the building has bling appeal — and has been overtly designed to capture attention and invite passersby inside.